Top 20 Latinas Awarded by Ford Motor Company - Poncho Baby's Owner was Recognized for Sustainability October 10, 2018 09:40

Poncho Baby's Owner Awarded as Top 20 Legendary Latinas by Ford Motor Company

On Thursday, September 27, in the city of Los Angeles, California, Carolina Toro-Gerstein, CEO and founder of Poncho Baby Inc., was awarded by Ford Motor Company, as one of 20 exceptional Latinas for its important work and business projection with products that promote awareness and innovation in environmental sustainability.

Toro-Gerstein has been recognized by Ford in the Sustainability category, having established with its company Poncho Baby Inc., ecological products and the creation of awareness in the community about the risk in the use of products that contain chemicals in the manufacture of garments. Carolina also obtained the exclusive patent for the design of her maternity covert for Poncho Baby. 

The environment and the service to the community has been essential for Carolina since she lived in Colombia. For this Latina entrepreneur one of her mottos is to promote organic products and their benefits not only for children and mothers, but also for the environment.

Her community work with Poncho Baby is to help the community especially children and mothers with low economic resources by donating products to Baby2Baby, a non-profit association that offers products for low-income families, especially mothers and their children.

Before launching her Poncho Baby company, Carolina has successfully worked in the global product launch and marketing campaigns for well-known companies such as Citibank, Oracle, Yahoo! And Citysearch. Toro-Gerstein graduated as an Industrial Engineer from the Universidad Javeriana in Cali, Colombia and did a Masters in Business (MBA) at Montclair State University in the United States.

Carolina Toro-Gerstein has also been recognized as the best Leaders of Inspiration by the National Business Women Association (NLBWA) in 2018 and the best Latinos in Technology was selected by the HITEC association in 2010. Her contributions as an entrepreneur have been recognized by parents, media of communication such as the Huffington Post and institutions as important as the Family Choice Awards in 2014 as the best product with its Poncho Baby. To these recognitions are added among others the Top Choice award in 2013 of the magazine Baby Maternity and the National Parenting Publications award.